Shampooing will sometimes help to control itching. Some shampoos such as Pyoben and Oxydex, act to reduce the bacteria level on the skin, one cause of itching. Seba Lyt and other sulfer/salicyclic acid shampoos reduce scaling. Lytar, Clear Tar and other tar containing shampoos reduce itching and oiliness. An emollient or moisturizer used after shampooing will restore some moisture to the skin and this also reduces itching. Expar Creme Rinse can be used to kill fleas after itching and moisturize the skin.
Antihistamines are useful in the treatment of itching in some dogs and cats. Used alone, about 15 to 25% of dogs will respond to antihistamines. Used in combination with fatty acid inhibitors, such as DermCaps, EFA-Z and Omega EFA capsules, about 25 to 40% of dogs will respond, reducing scratching behavior to acceptable levels. Antihistamines available over-the-counter are Benedryl (diphenhydramine, 25mg capsules) and Chlortrimeton (chlorpheniramine maleate, 4mg tablets). "
--definitely worth a try